CollegePlus! Public Relations Manager
Summary
The PR Manager must be passionate about the CollegePlus! brand, mission, and core values. He/she needs to be the biggest cheerleader for our brand, sharing compelling content about CollegPlus! through all available communications mediums and forums. This position reports to the Chief Marketing Officer.
Public Relations (approx. 20% of the time)
- Develop and cultivate media relationships
- Leverage media relationships to help build CollegePlus! brand through articles, op-eds, and features
- Network with bloggers from the homeschool and disruptive education space
- Get CollegePlus! stories with links published on highly trafficked blogs
- Curate and keep up to date CollegePlus!’s online press room
Copywriting (approx. 40% of the time)
- Write press releases
- Write articles for, and facilitate monthly Acceleration newsletter
- Write engaging and relevant blog posts
- Write marketing copy for landing pages, e-mails, and print articles
Social and Online Presence (approx. 20% of the time)
- Build the CP! brand through growing and engaging our social networks
- Develop relationships with, and recruit guest bloggers for CollegePlus! blog
- Utilize SEO tactics to create searchable content for the CP! site
- Scour the web for relevant and engaging content to share with followers
- Work with CP! staff to produce relevant and shareable content on an ongoing basis
Marketing Special Projects (approx. 20% of the time)
- Gather and document student and alumni testimonials
- Support quarterly promotions efforts
- Participate in department brainstorming sessions
- Support miscellaneous print projects
- Gather and curate relevant statistics, facts, and useful information used for presentations
To excel in the position the successful candidate will need:
- Vision and values that match closely those of CollegePlus!
- 2 - 3 years PR/marketing experience
- Excellent verbal and written communication skills
- A passion for relationship building (networking)
- The fortitude to effectively work under tight deadlines
- To manage projects independently and with a team of colleagues
- A resourceful nature to solve problems
- The ability to quickly adapt to changes in marketing trends and consumer behavior
- A keen attention to detail
- A willingness to aggressively learn new PR/marketing concepts to stay on the cutting-edge
Compensation:
- Base plus bonus
This position is available as full time. If interested in this position, please submit your résumé & cover letter to opportunity@collegeplus.org and mention CollegePlus! Public Relations Manager in the subject line.
