SpeedyPrep Inbound Marketing Manager
Summary
The Inbound Marketing Manager will leverage his/her talents in inbound marketing, written communications, and small business management to directly contribute to SpeedyPrep’s growth in 2012. Basically, we need someone who can come in and 4x this business over the course of a year. This position reports to the Chief Marketing Officer
SEO, Social, and PPC (approx. 40% of the time)
- Implement SEO strategies
- Build social networks with promotions and engagement
- Create and implement PPC campaigns
- Cultivate a customer/potential customer nurturing system through e-mail drip campaigns
Business Management (approx. 30% of the time)
- Manage operational budget
- Generate monthly revenue reports and projections
- Manage customer service
- Manage off site contractors
Copywriting/Content Creation (approx. 30% of the time)
- Write e-mails for drip campaigns
- Write PPC ads
- Write marketing copy for landing pages and promotions
- Write content for monthly newsletter
- Write compelling content for the blog and Facebook/Twitter
To excel in the position the successful candidate will need:
- Vision and values that match closely those of CollegePlus!
- Firm understanding of inbound marketing tactics and strategies
- Strong marketing mindset and strong copywriting abilities
- The fortitude to effectively work under tight deadlines
- To manage projects independently and with a team of colleagues
- A resourceful nature to solve problems
- The ability to quickly adapt to changes in marketing trends and consumer behavior
- A keen attention to detail
- A willingness to aggressively learn new marketing concepts to stay on the cutting-edge
Compensation:
- Base plus bonus
Company Description
Headquartered near San Antonio, Texas, CollegePlus! is a revolutionary Christian-based distance learning program helping students earn their fully accredited bachelor’s degree in a fraction of the time and cost of the traditional university system. See www.collegeplus.org for more information.
SpeedyPrep is an adjacent offering from CollegePlus! that guarantees its students will pass their CLEP exams, or their money back. See www.speedyprep.com for more information.
This position is available as full time. If interested in this position, please submit your résumé & cover letter to opportunity@collegeplus.org and mention SpeedyPrep Inbound Marketing Manager in the subject line.
